# SaaS Summit Benelux

> A focused, application-based one-day event for SaaS and AI founders and senior operators in the Benelux. 28 September 2027, Amsterdam. Strict cap of 350 attendees. Organised by We Love SaaS.

## Key facts

- Date: 28 September 2027
- Location: Circa, Amsterdam, Netherlands
- Language: English
- Capacity: 350 attendees (hard cap)
- Format: Application-based. Seven parallel rooms. Lunch, dinner and drinks included.
- Audience: SaaS and AI founders and C-level leaders
- Registration: Application based
- Organiser: We Love SaaS (https://welovesaas.io)
- Contact: info@welovesaas.io

## Tickets

Ticket sales for the 2026 edition are closed — the event was sold out and took place on 23 September 2026. Early bird tickets for the 2027 edition (28 September 2027) are now on sale.

## Pages

- [Home](https://saassummit.io/): Look back at the 2026 edition, with the opening video and photo gallery.
- [2027](https://saassummit.io/2027): Announcement of the next edition and interest registration.
- [About](https://saassummit.io/about): Why the event exists, how the room is curated, and who runs it.
- [Agenda](https://saassummit.io/agenda): Full multi-track agenda across seven rooms.
- [Speakers](https://saassummit.io/speakers): Founders, operators and investors speaking at the event.
- [Venue](https://saassummit.io/venue): Practical info on Amsterdam, travel, and accommodation.
- [Tickets](https://saassummit.io/tickets): Ticket information (2026 edition closed).
- [FAQ](https://saassummit.io/faq): Frequently asked questions across all categories.
- [Contact](https://saassummit.io/contact): Reach the organising team.

## What makes it different

- No sponsored talks. No booths. No logo walls on stage.
- Seniority-curated room: every applicant is reviewed.
- Dinner is part of the day — one of the most useful parts of it.
- Built for the Benelux SaaS and AI ecosystem specifically.

## Speakers

- Matthijs Welle — Founder, Mews
- Ruud van der Kruk — CEO, Blinqx
- Jacco van der Kooij — Founder, Winning by Design
- Jelle Visser — CEO, BlueDolphin
- Joris van der Gucht — Founder, Silverfin & Ravical
- René Bonvanie — Former CMO, Palo Alto Networks
- Chris Zadeh — Founder, Ohpen
- Ida Kuijken — Partner, Fortino
- Lars van Wieren — Founder, Starred
- Hans de Penning — CEO, Neople
- Paul Veugen — Founder, Detail
- Jeroen de Wit — CEO , Teamleader
- Roeland Delrue — Founder, Aikido
- Marieke Pepers — CHRO, Nmbrs
- Anke Huiskes — Managing Director, NP-Hard Ventures
- Koen Stam — Head of International, Personio
- Marili 't Hooft-Bolle — CEO, Trengo
- Ruben de Lange — Partner, Simon-Kucher
- Wolter Rebergen — Founder, SaaS Masters & WebinarGeek
- Matthijs Huiskamp — Founder, Altura
- Louis Jonckheere — CEO, Wintercircus
- Romy de Groot — Chief of Staff, Atlassian
- Martin Maksimov — Head of Engineering, Leadinfo
- Mathijs Gast — Founder, Freeday
- Marcus Groeneveld — CEO & Founder, Freeday
- Jeroen van Glabbeek — CEO, CM.com
- Barend Raaff — Founder, Carv

## FAQ

### Application process

**Why is the event application-based?**

To keep the room small, senior, and relevant. The value of the day depends on who is in it.

**How long does the review take?**

We review every application by hand and come back to you as quickly as possible. Usually within a few business days.

**What do you look at in an application?**

Your role, your company, and what you want to get out of the day. Substance matters more than seniority alone.

### Contact

**How do I reach the team?**

Use the contact form on the homepage or write to info@welovesaas.io.

**Can I suggest a speaker or topic?**

Yes. We welcome thoughtful suggestions from operators in the Benelux ecosystem.

### Event app

**When will I get an invitation to create my profile in the Event App?**

Our event app (Brella) is live. If you already have a ticket, you'll receive an invitation by email within two business days.

**What can I do in the event app?**

Once you've created your profile, you can schedule 1:1 meetings with other attendees, sign up for breakout sessions and roundtables (with limited capacity), and gives you access to your ticket for the day itself.

**How do I log in to the event app?**

You receive a personal invitation email with a link to create your profile. After that, you log in with the same email address you used to register. Can't find the invite? Check your spam folder or contact us via the contact form and we'll resend it.

**I already used the app at a previous event. Do I need a new account?**

No, if you've used the app before, you can log in with your existing account and join this edition's event from there.
Just make sure you have the latest update installed, so the app works the way it's designed to.

**Is the event app required to attend?**

No, but we strongly recommend it. It's where you can find your ticket, and it's also how you get the most value out of the event, like planning your 1:1 meetings. On top of that, you will find the full agenda, speaker details and attendee list.

**Can I use the event app on desktop?**

Yes. The app works in the browser on your laptop as well as on your phone.

### Partners

**Do you have sponsors?**

We work with a very small number of partners aligned with the event. There are no booths and no sponsored talks on stage.

**Can my company sponsor?**

Reach out via the contact form. We are selective and only partner where there is a clear fit with the audience.

### Practical info

**What does the agenda look like?**

13:00 - Doors open & facilitated check-in
13:30 - Opening keynote
14:00 - Roundtable sessions (block 1)
15:30 - Keynotes
16:30 - Roundtable sessions (block 2)
18:00 - Networking & drinks
19:00 - Seated dinner
21:00 - Close

**What is SaaS Summit Benelux?**

SaaS Summit Benelux is the annual one-day event for founders and senior leaders of SaaS and AI companies in the Benelux. We bring 350 carefully selected attendees together in Amsterdam for a day of peer conversations, roundtables, and keynotes from founders and operators worth listening to.

**When and where does it take place?**

28 September 2027, from 13:00 to 21:00 at Circa in Amsterdam.

**What language is the event in?**

The event language is English.

**How many attendees are there?**

The event is capped at 350 attendees.

**Is dinner included?**

Yes. A seated dinner closes the day and is included for every attendee.

### Ticketing

**How much did a ticket cost?**

Ticket sales for the 2026 edition are closed — the event took place on 23 September 2026. For reference, 2026 late-bird prices were: We Love SaaS Member €699 excl. VAT, Founder / Executive €999 excl. VAT, SaaS Investor €950 excl. VAT and Service Provider €2,200 excl. VAT. Pricing for the 2027 edition will be announced when ticket sales open.

**Do you offer group tickets?**

The 2026 edition has taken place and ticket sales are closed. For the 2027 edition we expect to offer group options again — register your interest on the 2027 page and we will keep you posted.

**How did refunds work for the 2026 edition?**

The 2026 edition has taken place. During the sales period, you paid when booking and we reviewed every application afterwards; applications that did not fit the audience were refunded in full within 5 working days.

**How will the booking process work for 2027?**

Ticket sales for the 2026 edition are closed. For 2027 we expect a similar flow: pick your ticket, pay directly, and we review every application to keep the room relevant. Register your interest on the 2027 page to be notified when sales open.

### Who it is for

**Who is this event for?**

Founders and senior leaders of SaaS and AI companies, primarily based in or active in the Benelux. The room is intentionally senior, application-based, and curated to keep conversations relevant.

**I am not a founder or C-level. Can I still attend?**

In most cases no. We keep the room senior so the conversations stay relevant. If you lead a function and operate at C-level scope, mention this clearly in your application.

**Is this open to companies outside the Benelux?**

The focus is Benelux SaaS and AI. A small number of relevant attendees from neighbouring markets join each edition.

**Are investors welcome?**

Yes. A limited number of seats are available for SaaS investors who actively contribute to the ecosystem (a dedicated SaaS Investor ticket is available). Pure prospecting funds without operator engagement are not the focus.

## Sitemap

https://saassummit.io/sitemap.xml